Philips – Social Intelligence

Taking one of the leading electronic companies in the world into the largest focus group in the world was no small feat. Philips wanted to gain a better understanding of the new media landscape, potential opportunities and threats so Gravity Thinking helped them recognise how their brand and products were involved in real-life conversations online.

We executed Social Intelligence across 8 global brands including Gaggia, Sonicare and Avent, researching the specific brand, competition and category. The output gave Philips a clear understanding of the new media landscape – the volume and sentiment of conversations, the influence of those conversations and where the conversations were taking place.

The Social Intelligence has helped inform global brand strategy, aided media planning and buying, resulted in specific tactical activities and most importantly led to the commencement of a holistic social media and digital strategy. It's amazing what can be done when you actually take time to listen.

The Gadget Show Live - Trade Day Launch

Gone are the days when only James Bond could make use of high tech gadgets fresh from the lab. The Gadget Show is a perfect example of this as it plays a key role in promoting and launching many new products. As an extension of the popular C4 show, The Gadget Show Live exhibition has been running for a number of years and is becoming ever more popular.

Rather than Q carrying out the research and development, Gravity Thinking were responsible for the integrated campaign promoting the new trade day to specific sectors including; retail, education and technology. The campaign went live in February 2011 and resulted in a successful launch of the trade day which contributed to the highest ever attendance at the show – over 104k attendees.

Imedeen - 20th Anniversary Celebration

With 20 years as a market leader in the premium beauty category, Imedeen deserved one hell of a celebration for pioneering beauty from within. To kick-start the revelry Gravity Thinking developed a global campaign to engage women by asking them 'what does beauty from within mean to you?'

The user generated content is published within an engaging website experience where other women can view, share, comment and contribute to the responses gathered from countries around the globe. Creating a beautiful interaction to reflect the inner beauty of the consumer.

If 20 years as market leader wasn't enough to celebrate, the ongoing results of the campaign sure help the festivities. By including the campaign within the call to action across all media, with a specific focus on utilising social media and networking, there have been over 40k unique visits and over 5k contributions to the website to date (September 2011). This has created a library of content that can be used to connect, engage and celebrate women going forward (watch this space for more beautiful results).

Globe Bikes - Influencer Campaign

Trends come and go, but a sturdy bike is long lasting. Globe realised they had a product, unbranded utility bikes, which were as trendy as they were durable. However, being relatively unknown in the UK market, our challenge was to create word of mouth for the brand and find a cost effective way to get it talked about.

Aiming at an audience who generally use bikes as part of their lifestyle rather than fitness, the challenge was where could we find these potential Globe riders. Gravity Thinking developed an influencer campaign on Facebook targeting a small group of fashion, design and generally well-connected city dwellers, initially partnering with popular lifestyle magazine, Who's Jack. This engaged the audience with a promotional application to win a Globe bike. From this platform we've been able to stimulate fans with regular updates and activity in order to get them spreading the word about the hottest seat in town. The one on a Globe bike that is.

eFinancialCareers – Recruitment and Retention

Walking a tightrope is always precarious and needs the finesse of balance and stability. eFinancialCareers need both of these attributes as they walk the line between cutting edge digital technologies and highly professional and traditional categories.

Gravity Thinking have been tasked with maintaining this equilibrium and have not only developed a new modern and contemporary expression of the brand but are also responsible for the development of high impact engaging communications through multiple platforms. No safety net is needed with balance like this.

Specialized Bikes - The Cycling Commuter

'Innovate or Die'. A fitting sentiment adopted by Specialized Bikes, and adhered to by Gravity Thinking. As the market leader in the commuting by bike category, we suggested that Specialized not only be top of mind for the 'cycling commuter', but own the entire category. As a Tour de Force on the road, Gravity aimed to make Specialized the kings of commuting.

Our solution was to kick their online presence into another gear, lead by a comprehensive website resource. To bolster this, cost effective reciprocal media opportunities were negotiated with partners including CTC and Sustrans, driving traffic to the website in conjunction with search and social networking activity.

The website launched in May 2011 with over 10k people having visited to date and with momentum building daily our annual target is to achieve 20k unique visits by the end of the year; proving innovation prevails over death, or failure in this instance.

AQA - mytutor.co.uk

With kids in the classroom becoming more technology savvy, often putting their parents to shame, it was time for the examining boards testing them to get involved and spearhead the digital relationship. As the UK's leading exam board, AQA came to Gravity Thinking with a vision to become an Educational Services Provider. Recognising a rise in technology but a lack of involvement from this sector, Gravity Thinking undertook the creation and launch of an online tutoring service branded mytutor.co.uk.

Extensive brand development along with a rigorous user experience planning and design process has led to the new brand and a dynamic yet intuitive website experience. The website is due to launch in January 2012 with learner and tutor recruitment campaigns being executed via social media and search. A seamless union between education and technology means the classroom has never been more accessible.

Maximuscle – The 30 Day Cyclone Challenge

Unless you're training for the Olympics, getting the perfect physique has enough hurdles, let alone the price and questionable efficacy of sports nutrition products. As the UK leader in this category, Maximuscle asked Gravity Thinking how they could overcome these issues and ultimately drive sales in the run up to the football and rugby season.

Our solution was 'The 30 Day Cyclone Challenge'. In essence, 'give us 30 days and we'll give you the power and strength to perform at your optimum or give you your money back'; confronting the concerns of effectiveness and value by letting the product validate itself. We created an online experience where consumers could maximise their 30 days by using the training and meal plans and monitor their performance via custom-built online tools.

Awareness and traffic generation was driven through all existing channels along with a perfectly sculpted social media campaign and resulted in over 40k visitors to the website and over 1k buying 1 months supply directly – a great result with a 200% ROI.