One prediction already seems to be happening !

It appears that only 19 days into 2010 and one of the resolutions cited in the 2010 resolutions report is already set to happen ! - according to technology researcher Gartner revenue from app downloads will reach £3.7bn by the end of 2010 and rise to more than £17.6bn by 2013 with the number of applications downloads to grow to approx 21.6 billion in 2013 (currently 2.5 billion). This may not seem like new news but if the kind of applications that have been developed recently by Nike are anything to go by then I am convinved that the figure will be higher than that.

Nike launched the True City iPhone app yesterday claiming to “Make the hidden visible.” The app provides hyper-local, real-time information for 6 European cities by combining expert curation of news and events info, crowdsourced information discovery, push notifications, QR codes printed and posted around the city and apparently a little Augmented Reality. If the reviews are anything to go by with words sch as “slick”, “cool” then I suggest that anyone wih an iPhone checks this out

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