The stylish way to navigate modern life

Whether you’re a diehard or novice cyclist Globe bicycles have the unique ability to become an extension of your lifestyle and personal tastes rather than simply a piece of sporting equipment. The products are inspired and designed for the urben cyclists, commuters, city dwellers, the progressively minded and the eco-conscious. Globe is a standalone brand however is part of Specialized Bicycles who are the world’s leading bicycle and bicycle equipment manufacturer covering mountain, road and BMX biking sectors.

Globe Bikes appointed Gravity Thinking to execute the UK launch of the brand in March 2010. The brief is focused on the use of social media and partnership marketing to drive awareness of the brand with key influencer and user groups. We were appointed based on our unique insight, understanding and experience within social media as well as a clear understanding of the brand and consumer segments.

Fact: There are over 20 million bikes owned in the UK, which means that 1 in 3 adults has one, however only 6 million people are regular cycle users. If you need a new bike make http://www.globebikes.com