Cycle Specialists

If you’re thinking of buying a bicycle then Pearson cycles should be your first stop. Unlike the big retail chains such as Evans and Halfords, Pearson offers genuine one to one expert assistance. Whether it’s a trendy single speed, something for getting around town or an out and out racing bike Pearson can help.

Pearson have a successful retail and corporate business however with their 150 year anniversary and the fact that they are the oldest cycle retailer in the world it was the perfect excuse to move the business up a gear and onto the next level.

Gravity have helped to develop the first stages of a exciting anniversary campaign kicking off at the Earl’s court bike show in October ‘09. A new range of limited edition bikes, promoted through on and offline channels and supported by a 150km Sportive in May and the development of the Pearson Foundation giving underprivileged children the ‘Right 2 Ride’ is just the start.

Fact: cycling is one of the fastest growing sectors in the UK with the inception of new sports such as triathlon and track cycling as well the rise in commuting by bike. Why not join the revolution by checking out Pearson’s new range of bikes http://www.pearson150.com (developed by Gravity).