Pure Racing Entertainment

If you love horse racing then you’ll love Racing UK. On SKY channel 432 you can watch all the racing from the UK’s top 30 race courses. The best runners, riders, trainers and presenters from every race on the card exclusively on Racing UK.

In April 2009 Gravity pitched an won the CRM business with the challenge of improving conversion, reducing churn and building loyalty and advocacy.

However there was an unexpected surprise in June 2009 with the demise of the Setanta Sports channel of which Racing UK were part. Gravity were called upon to help the Racing UK team re-launch as an independent, dedicated horse racing channel. A multi-media campaign was developed with direct marketing and online media at its heart and from a standing start 32k subscribers were acquired in just 6 weeks.

Fact: Horse Racing is the UK’s second most viewed sport after football. 3.8m people can’t be wrong so why not get a taste of the action at http://www.racinguk.com