Lee Jackson joins Gravity as Account Director from The Team

Lee Jackson has joined Gravity from The Team where he was responsible for planning brand, digital and direct campaigns for various accounts within both the public and charity sector (including the 2012 Olympics).Prior to The Team Lee was Account Director at Domain heading up their biggest client Smile Train (charity). Lee joins Gravity as they look to up weight their account handling function in light of a number of new business wins. Lee will head up various accounts including eFinancialCareers, Global Partners and Racing UK. Stephen Firth Managing Partner at Gravity Thinking said ‘Lee is an important addition to the Gravity team and his experience will be invaluable in strengthening the core team and adding further value to our clients.’ Lee added ‘Gravity is an innovative and forward thinking agency with exciting clients with interesting challenges and opportunities. Their approach represents the future agency model and it’s going to be exciting to be central to the agencies evolution.’

Fiona Kavanagh joins Gravity as Account Executive

Fiona Kavanagh has joined Gravity this week as an Account Executive. Previously Fiona was at University studying Public Relations undertaking internships at both Brand Connection and Mindshare. Fiona said ‘having researched the market thoroughly I knew that I wanted to work in a progressive agency who were at the forefront of thinking within digital and social media - Gravity fitted the bill perfecty’. Stephen Firth Managing Partner at Graviy added ‘Fiona is the kind of person that will thrive at Gravity - she’s bright, passionate and has a clear understanding of the new media landscape and the opportuities that it represents.’ Fiona is only 5’4 however has very long arms that are in fact longer than her 6’0 brother who is a semi-professional goalkeeper!

Gravity develop social media strategy for AQA

Gravity have been appoined by the Assessment and Qualifications Alliance (AQA) to handle a social media review and assist in the development of an effective strategy. The AQA is the largest of the three English exam boards, awarding 49% of full course GCSEs and 42% of A-levels nationally. In total, students take over 3.5 million exams with them each year. The initial phase is the development of a thorough social meda landscape review of the orginisation within the category which will be followed up with further analysis and the definition of an effective social media strategy. Gravity will be working closely with WDMP AQAs direct communications agency. http://www.aqa.org.uk

Global Reach Partners appoint Gravity to direct marketing task for Corporate FX

Gravity Thinking has been appointed by Global Reach Partners to develop a marketing strategy and plan for their Corporate FX business (commercial currency services operating for institutions, corporates and SMEs). The company has seen significant growth since being established in 2001 which has led to a need to put more focus on the role of marketing in supporting the sales function. The brief will focus on improving customer insight and refining the data and targeting strategy that will in turn drive a marketing campaign later in the year. Andrew Roberts the Managing Partner at Gravity Thinking said ‘The Corporate FX business has been incredibly successful over the past few years and our role is to have a direct impact on and further improve business performance.’

Philips appoint Gravity to review key brands within social media

Philips has appointed Gravity to assist them with a social media review of key products and brands within their portfolio. The project kicks of with a social media landscape revew and analysis. Philips is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure. Gravity Managing Partner Andrew Roberts said ’ this is a facinating project where we’ll be deep diving into some major products and brands to better understand how Philips can leverage social media to promote their brands and better manage consumer relations.’ http://www.philips.co.uk

Ben Carroll joins the Gravity Team

Ben Carroll joins Gravity as a Junior Digital Designer this week after completing a degree in Interactive Design at Brunel University. Ben previously worked at Gravity for his internship where his passion and creative talent became clear. Andrew Roberts Managing Partner at Gravity stated ‘Ben is a rare talent with a fantastic understanding and appreciation of digital media blended with superb creative and design skills. Taking on Ben highlights our committment to bringing on and nurturing young talent’. Ben will initially support the creative and design department across all areas of the business.

Gravity kick off CRM review for Paddy Power

Gravity have been tasked with assisting Paddy Power with a review of their CRM. The initial project is on a consultative basis and will focus on a thorough analysis of the existing strategy and systems whilst identifying short and longer term developments and improvements. Paddy Power is Ireland’s biggest and most successful bookmaker, better known perhaps for its challenging marketing activities. http://www.paddypower.com

Record results for Racing UK in the run up to Cheltenham

Gravity have developed a campaign for Racing UK to drive subscriptions in the run up to Cheltenham. The campaign needed to have impact and cut through the clutter in the run up to the flagship jumps meeting so a simple plan was devised. Get Ruby Walsh the jumps racing hero to deliver our message himself via an engaging letter and email. The communications were created and designed as if Ruby had written and sent them himself creating high levels of engagement and connecting our audience with their icon. Lapsed subscribers and prospects were targeted. A version of the letter was also inserted into the Racing Post (the holly bible for horse racing fans) and the Ruby promotion was run across online media and within PR. The end result? Racing UK had a record breaking month for subscribers beating their previous record from March 2006 with over 2,000 net subscribers!

Gravity kick off Globe partnership marketing activity

Gravity have kicked off the launch of the new Globe bikes range in the UK in a tie up with boutique retail partners. The strategy is to position the bike as a practical and stylish accessory to modern life and appealing to consumers with a latent desire to ride. Commencing with the Lavender Rooms in Brightons North Lanes the campaign will roll out across the UK over the coming months supported by a Facebook application and campaign.

Gravity appointed to handle Globe relaunch in the UK

Globe Bikes have appointed Gravity to execute the UK launch in 2010. The Globe brand of bicycles has uniquely been developed as an extension of people’s lifestyles and personal tastes rather than simply a piece of sporting equipment. The brief is focused on the use of social media and partnership marketing to drive awareness of the brand with key influencer and user groups http://www.globebikes.com
Globe is part of Specialized Bicycles who are the world’s leading bicycle and bicycle equipment manufacturer covering mountain, road and BMX biking sectors http://www.specialized.co.uk

Gravity partner with Social Arc to create innovative social media tool

Gravity has formalised a partnership with Social Arc in the West Coast of America in order to create an innovative social media tool. The proprietary tool provides a landscape report that enables brands and company’s to better understand the levels and sentiment of conversations around associated key words as well as identify key centres of influence. The tool is being to great effect by blue chip and smaller companies who are embracing social media as a key element of their marketing strategy going forward (http://www.social-arc.com).

Catherine Bradshaw joins Gravity to head up planning

After working with Gravity on a number of successful projects Catherine Bradshaw has joined Gravity on a permanent basis to head up planning. Her focus is to help build on the expertise and innovative thinking within the data, digital and social media space and further enhance the understandig of consumer behaviour in the modren world. In essence ensuring that the consumer is at the heart of all solutions and that the technology fits the bill. Catherine previously worked at RAPP and Proximity before taking on freelance roles at various top London agencies.

William Grant appoint Gravity to social media task

One of the UK’s leading distillers William Grant & Sons have appointed Gravity to review and develop social media strategies across a number of their core spirits brands. The project will include a full global social media landscape report using open source and propretary research methods leading to a defined strategic approach for each brand. The project is intended to assist the global brands teams in better understanding the influence and roll of social media as well as enabling them to implement social media activities during 2010.

Pearson’s kick off 150 anniversary campaign

Pearson Cycles kicked of their 150 year anniversary campaign at the Earl’s Court bike show on 8th October 2009. They introduced an exciting new range of bikes including a limited edition 150 anniversary single speed fixed gear bike, only 15 of which will ever be made! They also launched their 150km sportive taking place in May 2010 and a new charitable cause the RIGHT2RIDE which will give underprivaledged children to opportunity to own a bike.

All anniversary materials have been developed by Gravity including a fully integrated campaign which will roll out over the next 12 months including the identity, a website, brochure plus promotional and online activation activity http://www.pearson150.co.uk

Gravity 2nd Birthday - 1.9.09

Gravity turned 2 on 1.9.09 and with new investors behind them (WDMP) the agency have gone from strength to strength over the last 12 months. Despite harsh economic conditions Gravity continues to grow with a number of new clients including Racing UK, Maximuscle, Pearson’s and Scottish & Newcastle. Innovation within the New Media Landscape and specifically Social Media is also leading to the development of new and exciting relationships. The strength within the Gravity Team has also led to organic business growth and the development of exciting and innovative campaigns.

Stephen Firth Managing Partner at Gravity said “I’d just like to thank all our clients, team and partners who have contributed to a woinderful past 12 months for the agency. Our understanding of and innovation within the new media landscape has not only made this year a great success but will also make next year even more exciting.“

Gravity appointed to handle web development task for Maximuscle

Maximuscle have appointed Gravity to handle the development of a website to support their new activation campaign - The Cyclone 30 Day Challenge. This is the first time Maximuscle have looked to an external agency to handle website development. The website will include dynamic tools which will enable the users to sign up and monitor their progress over the 30 days. The campaign kicks off 1st September 2009 - http://www.cyclonechallenge.com/

Gravity Fundraising Effort - Result

On 10th July Stephen Firth and Andrew Roberts participated in the Marketing Industry Triathlon at Dorney Lake, Windsor for CLIC Sargent a charity that supports families who‘s children have cancer.

Not only did they raise over £1,500 for the charity but on a warm but windy day they both completed the 1.5km swim, 40km cycle and 10km run. Andrew came in first posting an impressive 02.33.19and Stephen coming in just after with 02.36.07.

Stephen said ”It was really tough but very enjoyable. We just want to thank everyone who supported us and donated to a wonderful charity”.

If you would like to donate to CLIC Sargent or would like to raise sponsorship monies for them visit http://www.clicsargent.org.uk/ for more details.

Pearson’s select Gravity for 150th anniversary campaign

Pearson Cycles (the oldest cycle retailer in the world) have appointed Gravity to handle the marketing communications around the celebration of their 150th year anniversary. An integrated campaign will be rolled out during 2009/10 and will lay the foundations for an ongoing marketing push focusing on the companies expertise in cycling and superior customer service.

About Pearsons: Pearson Cycle Specialists strive to maintain the reputation set by four previous generations, providing the very best service and advice to all their customers. Due to the rapid expansion of multiples in the cycle industry in recent years, their aim is to cater for more specialist customers, selling high specification cycles and equipment, as well as catering for high street sales. All the staff, including the owners, are keen cyclists and regularly race both on and off road http://www.pearsoncycles.co.uk

Gravity Thinking Fundraising Effort

The Managing Partners at Gravity Thinking, Stephen Firth and Andrew Roberts will be participating in the Marketing Industry Triathlon on 10th July 2009 in support for CLIC Sargent – a children’s cancer charity.

They’ll be doing the Olympic distance which includes a 1,500m open water swim, followed by a 40k cycle finished off with a 10k run for good measure. It’ll take between 2.30 and 3.00 hours.

If you would like to support them and assist in raising as much money as possible for what is a wonderful charity visit http://www.justgiving.com/gravitythinking

CLIC Sargent (http://www.clicsargent.org.uk/) is the UK’s leading children’s cancer charity, supporting children, young people and their families through cancer every step of the way. Caring for children and young people with cancer through: * Nurses * Social Workers * Play Therapists * Home from Home * Research * Financial support and advice * Holidays - Charity Registration No 1107328

Maximuscle appoint Gravity to social media brief

The leading sports nutrition brand Maximuscle has appointed Gravity to handle it’s first social media brief targeting the body building sector.

The brief includes an analysis of the current new media landscape in order to better understand the key centres of influence within the sector and an engagement programme to drive a better understanding of the benefits of Maximuscle over competitor brands http://www.maximuscle.co.uk

Gravity talks Social Media with UTalkMarketing

Last month UTalkMarketing bought together some of the UK’s biggest agencies, brands and experts in the world of social media (including Bebo, Linkedin, NBC, VCCP, CMW and Gravity) to share, discuss and debate the impact of social media on marketing brands in the first of their weekly Hot Topics.

Andrew Roberts Managing Partner at Gravity was on the panel which focussed on some of the key issues facing marketers right now. An ezine with the round table discussion as well as How Tos, Case Studies, Top Tips and The Rules of Engagement can be found here https://webmail.wdmp.co.uk/exchweb/bin/redir.asp?URL=http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=13725%26Title=Everything_you_need_to_know_about_Social_Media_-_in_one_place

RACING UK appoints Gravity as CRM agency

Racing UK, the UKs top horse racing TV broadcaster has appointed Gravity to develop and implement its CRM strategy following a two way pitch with 141 who handle consumer acquisition.
The appointment of Gravity to the business follows a renewed focus for Racing UK on maximising the potential within its consumer database. Gravity is tasked with improving prospect conversion, reducing churn and driving re-engagement with lapsed consumers.

Stephen Firth, Managing Partner at Gravity says: ‘We are absolutely delighted to be working with Racing UK on instigating a robust CRM platform for the future. Racing UK are an exciting company operating in an dynamic sector and we are looking forward to developing some great work with them.’

Nick Mills, Commercial Director at Racing UK said ‘We were not only impressed with Gravity’s previous experience in CRM but also their passion and desire to get under the skin of our business and consumers. CRM is going to be critical to the business going forward and in Gravity we have a partner who can help us deliver a best in class solution.’

About Racing UK: Racing UK launched in 2004 and focuses on quality racing from the UK as well as selected racing internationally. It is available to 3 million homes and over 2,100 pubs and clubs. BARB data confirms: Racing UK residential pulls in circa 400,000 viewers per month, over 50% of Racing UK viewers are ABC1 social class and 75% of viewers are male. The Racing UK Club is now the biggest Racing Club in the UK, with over 50,000 members. The channel also broadcasts its popular daily Racing Replay programme, which highlights the day’s races and previews upcoming race fixtures. Racing UK provide full promotional support and free tickets to 45 race days per year to subscribers.

The racecourses which own 100% of Racing UK are: Aintree, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick Bridge, Cheltenham, Chester, Epsom Downs, Goodwood, Hamilton Park, Haydock Park, Huntingdon, Kempton Park, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Pontefract, Redcar, Salisbury, Sandown Park, Thirsk, Warwick, Wetherby, Wincanton and York.

Gravity Chosen for Scottish & Newcastle Category Marketing task

Gravity have been appointed by the UKs leading brewer Scottish & Newcastle to drive category growth with on and off trade customers. The focus for the activity is an online destination where customers can get information, advice and inspiration to help grow their business profitability within the Long Alcoholic Drinks (LADs) category. Andrew Roberts Managing Partner at Gravity says ‘this is such an exciting project for us as it enables us to bring together our strong background within digital marketing and our innovative thinking with the online social media space.’ The project is in development with a projected launch for this summer.

Imedeen Launch Global Campaign Via Gravity

At the beginning of February 2009 Imedeen launched a new global campaign to promote it’s range of skincare supplements. The Diagnostics campaign communicates Imedeens unique positioning as the only oral skincare brand with products to suit women’s changing skincare needs as they get older. It features Derma One (30+ years of age), Time Perfection (40+ years of age) and Prime Renewal (50+ years of age).

The campaign includes press advertising, outdoor, in-store, live marketing and point of sale activity. However at the heart of the campaign is a website and Lifestyle Skin Assessment application which provides users with an interactive skincare consultation http://www.imedeen.co.uk/youcandomore The website and application are being supported by online advertising and online social media activity targeting key online influencers and connectors within the beauty sector.

Scottish & Newcastle employ Gravity to drive CRM and digital agenda

Scottish and Newcastle have appointed Gravity to help drive a CRM and digital strategy and activity across the brand portfolio. Appointed in December 2008 Gravity will focus on the development of the central infrastructure enabling and inspiring brand teams and their agencies to focus more resources on CRM and digital activity. Stephen Firth Managing Partner at Gravity stated ‘A key focus for S&N over the coming months is to future proof their business whilst driving value with leaner resources. A more focused and disciplined approach to digital and CRM is imperative to this.’

Gravity appears in Metro

Gravity got a small taste of fame with a mention in an ad produced by the charity Shelter thanking them for their hard work and contribution to the charity over the past 12 months. Shelter’s cause is a fantastic one and in these times of economic gloom in the run up to Christmas never has it been more pertinent. They not only work with the homeless but also on behalf of all homeowners petitioning for affordable housing and fair rental accomodation. They also offer support services to homeowners stuggling to pay thier bills and mortgages. So please pay a thought to all those less off this Christmas and consider making a contribution to Shelter - http://www.Shelter.org.uk/donate

WDMP Group take stake in Gravity - 9.12.08

WDMP has acquired a 60 per cent stake in integrated marketing agency Gravity for an undisclosed sum. Gravity, the break away agency from Chemistry, was formed in September last year by Chemistry’s head of promotional marketing, Andrew Roberts and client services director Stephen Firth. The duo will continue to head up the agency as it continues to trade as a separate entity.

The agency provides sales promotion, experiential, direct and digital marketing services.
WDMP managing director Craig Wheeler comments: “Alongside its more traditional offering Gravity has developed some excellent social networking products that complement our existing Word of Mouth product. This will enable both companies to offer their clients innovative new techniques to drive brand engagement and ultimately sales. We are very excited at the prospect of Gravity joining WDMP Group.”

Last month WDMP launched a Word of Mouth division following successful campaigns in the pharmaceutical and FMCG sectors.

Gravity recruit MacIntyre from Dialogue

Gravity have just recruited Michaela MacIntyre from Dialogue to work as a Senior Account Manager on the global Imedeen account as well as assisting to establish new pan european clients within the agency. MacIntyre was at Dialogue for 3 years helping to drive the Pan European P&G business. Stephen Firth Managing Partner said ‘finding really capable bright and creatively led client service people who have pan european experience has been nigh on impossible. So we’ve feel like we’ve hit the jackpot with Michaela - she has an infectious energy and enthusiasm which we love here at Gravity.’

The Student Support Centres take on Gravity

Student Support Centres have appointed Gravity to handle the development of their first direct response campaign within broad reach media. The test plan commences Mid October and consists of DRTV, national classified press and targeted ethinic radio. The Student Support Centres offer children aged between 6 and 15 assistance with their education via thier home learning Simply programme, with the parents a vital component within the programme. Historically they have marketed directly via schools and this is their first attempt to take their proposition to a broader audience. Stephen Firth Managing Partner at Gravity stated ‘We are over the moon that The Student Support Centres have chosen to work with us. The product is fantastic and their enthusiasm for it infectious. We’re extremely positive and confident about the campaign.’ http://www.simply-education.co.uk

Regina Toilet Tissue Run On-pack Promotion

Regina the Italian toilet tissue giant (part of Intertissue Sofidel) are running a ‘Double your money back’ on pack promotion from September through Gravity. The promotion comprises 4 £1 off coupons if you’re satisfied and your money back if your not. Andrew Roberts Head of Strategy and Planning at Gravity stated ‘we wanted to drive trial of Regina Chamomile however rather than rewarding disatisfaction we wanted to reward people who had a positive experience. Using 4 timed money off coupons as rewards enables this as well as starting to establish Regina as a habitual purchase.’ The campaign is supported by a nationwide TV push. http://www.regina.co.uk

Happy first birthday Gravity

Gravity celebrated it’s first birthday today. In just 12 months the agency has won business across 10 clients including the global advertising business for Imedeen (the worlds leading skincare supplement), customer marketing for Racing UK, promotional marketing for Regina toilet tissue (the number two brand in Italy) and brand activation for oleole.com (a global social network for football fans). The diverse requirements of the client list demonstrate Gravity’s ability to plan and execute brilliant work via the Coordinated Capability model which creates bespoke teams around the core agency team. Andrew Roberts Managing Partner and Gravity stated ‘it’s been a fantastic year for us with lot’s of ups and the odd down. Breaking away from a great agency like Chemistry was a tough decision however we’ve had a fast start and are maintaining momentum. Our model is definately resonating with current and prospective clients who need one agency rather than 5 to execute great work against their diverse needs.’ http://www.gravitythinking.com/

Imedeen Re-run 90 Day Challenge

Imedeen the worlds leading skincare supplement will be re-running the You Can Do More 90 Day Challenge campign this September. The Challenge was previously run in October of 2007 and due to it’s success Imedeen have chosen to re-run the campaign again this year.

At the heart of the Challenge is a Money Back Guarantee. If consumers who partake are not happy with the results within the 90 days of the challenge they can simply claim their money back - no questions asked. Stephen Firth Managing Partner at Gravity stated ‘the money back guarantee knocks down 2 key barriers to taking up Imedeen - it takes the risk out of purcase and gives consumers confidence in the efficacy of the product. Last year we saw a step change in performance of the brand witihin the UK so it made sense to re-run the campaign whilst applying all the learning we had from last year.’

Imedeen is a premium oral skincare supplement that nouishes the dermal layer below the surface of the skin where skin creams just can’t reach. Just 2 tablets a day will result in a reduction in fine lines and wrinkles within 3 to 6 months http://www.youcandomore.co.uk / http://www.imedeen.co.uk

Gravity Partners complete Steelman Triathlon

On a warm sunny Sunday afternoon Gravity partners Stephen Firth and Andrew Roberts completed their second triathlon of the year the Steelman (800m swim, 40km bike and 7.5km run) at Dorney Lake, in preparation for the London Olympic Triathlon in August (http://www.thelondontriathlon.com/ ). Stephen came in 23rd overall with a time of 1.48.19 beating last years time by over 9 minutes. He was closely followed by Andrew Roberts who completed the race in 1.52.34.

Creative talent joins Gravity

Richard Lee has joined Gravity as a Senior Digital Creative to bolster their digital offering. Richard’s experience within brand development and digital communications spans 6 years having worked witin the brand and digital teams at RAC, Orange and MacMillan - being instrumental in the development of their rebrand in 2006.

Richard says ‘Joining a young, amibitious and ideas led agency that thinks differently is a fantastic opportunity. I’m looking forward to helping Gravity and their clinets raise their digital stakes and deliver powerful work that helps drive their businesses forward’.

Stephen Firth, Managing Partner at Gravity said ‘Richard is a rare breed of creative talent, he’s able to idiate holistically whilst apllying ideas and executing work brilliantly within the digital space. He’s grown up in the new media landscape and understands how to engage consumers within it.’

Richard will work across all Gravity’s clients including Imedeen, oleole.com, Racing UK, Rosetta Stone and Shelter.

Gravity create website to support Sovereign Series media launch

On 1st July Racing UK launched the Sovereign Series to the worlds racing press. The new series has been established to help modernise the sport of horse racing and appeal to a broader and less traditional audience. The series comprises 10 of the great classic flat races of the season with a champion race horse crowned at the end of the series. Gravity were appointed to develop a website to support the media launch providing information on the series as well as the opportunity to be kept up to date with developments. The series is due to launch in 2010. http://www.sovereignseries.co.uk/

Gravity appointed to Imedeen global marketing task

This week Gravity were appointed to handle global marketing for Imedeen the worlds leading skincare supplement. They won the task in a head to head pitch with the incumbent advertising agency Kunde.The brief includes all ATL and BTL activtiy across all key markets including Asia, South America, Middle East and Europe.

The appointment comes just 9 months after their appointment to handle all UK activity for the premium brand. http://www.imedeen.com/

Gravity pick up task for oleole.com’s global social football network

In March Gravity were appointed to handle all Pan European marketing communications for oleole.com ( http://www.oleole.com ). They were appointed without pitch after oleole.com owner and CEO Doug Knittle had met with a number of agencies accross Europe. A infectious passion and an ability to execute integrated campaigns within both the online and offline space were the key factors influencing the appointment.

Oleole.com are a global social networking site for football fans - fans who need a multi-lingual site that enables connections that are independent of the traditional media, leagues, clubs or organizations who deliver their own content. OleOle’s multi-lingual site enables football fans to connect with each other in an environment that has 100% fan-driven content - groups, blogs, articles, forums, chat, news, podcasts, photos, videos, and history.

Gravity’s initial task is to drive awareness of and engagement within the website over the coming months with the Euro 2008 championships being a key event in the football calander.

Gravity partners complete first triathlon of the season

Gravity Managing Partners Stephen Firth and Andrew Roberts took part in their first triathlon of the season at Dorney Lake Eton on 17th May 2008. The Human Race Super Sprint consisted of a 400m swin, 30km cycle and 5km run. Both partners improved on last years performances however Andrew came in just 19 seconds ahead of Stephen in a time of 01.11.56. There next task is the Human Race Steele Man in July followed by the BIG ONE mid August - The Mazda London Olympic triathlon. http://www.humanrace.co.uk

Gravity launch Summer Secrets campaign for Imedeen Tan Optimiser

This week (1.5.08) a Gravity campaign for Imedeen goes live promoting their Tan Optimiser product. The integrated ‘Summer Secrets’ campaign includes national press, in-store, online advertising / search / partnerships and targeted poster activity in up market gyms.

At the heart of the campaign is a promotion to win a dream holiday should you be able to identify the secret holiday hideaway locations. The website experience also contains consumer created content where consumers are able to post their summer beauty tips: ‘keep your knickers in the fridge overnight’ and ‘carry a fan on a hot day’ are just a couple of the tips received so far. Go to http://www.tanoptimiser.co.uk/ for more information and take part.

IMEDEEN Tan Optimizer is an innovative product packed full of natural plant extracts and vitamins that work from within to create a longer lasting, more beautiful tan. It works by preparing your skin for the sun and helps support the skin’s own protection mechanism against harmful UV rays. Just one capsule a day (taken before, during and after sun exposure) will help reduce redness, and stimulate the skin’s own tanning mechanism so you look healthy and gorgeous.

Gravity appointed to European task for Italian paper giant

Gravity have been appointed without pitch by the premium toilet tissue brand Regina owned by holding company Intertissue Soffidel the market leader in Italy. The brand has struggled to gain traction in some highly competitive markets across Europe including UK, Belgium, Luxembourg, Netherlands and France.

Initially the task is to reactivate the brand through an integrated push including in-store, on-pack and direct communications with a view to longer-term brand and relationship building within key markets.

With Regina you can see, smell and feel the different with a flowery tissue design, chamomile scent and 3 ply softness http://www.sofidel.it/regina/regina_gb/index.asp

Integrated Campaign for Imedeen Prime Renewal

Gravity have just implemented a campaign promoting the Imedeen Prime Renewal product this month (April 08). The fully integrated campaign includes press, pr, on-pack and online driving to a bespoke website.

The focus of the campaign is driving awareness and recruitment of post menopausal women to the Imedeen brand. This has been achieved via a series of national road shows and a modelling competition searching for the new face of Prime Renewal – the reward being a 1 years modelling contract with Close Models.

IMEDEEN Prime Renewal was created for the specific skincare needs of post-menopausal women. Quite simply, these are the most advanced anti-ageing skincare tablets you can find. IMEDEEN Prime Renewal works deep in the dermis, where skincare creams cannot reach, to protect and revitalise the formation of collagen and elastin.

The campaign went live on the April 6th and can be reviewed at http://www.primerenewal.co.uk/

Rosetta Stone appoint Gravity to handle direct and promotional marketing

Rosetta Stone the world’s leading language learning software company has appointed Gravity to handle its direct and promotional marketing activities in the UK. The initial task is to improve press and email marketing performance and effectiveness as well as developing relationships with key online promotional partners. http://www.rosettastone.co.uk

About Rosetta Stone: Language Learning that Works - Escape the endless tedium of translation, memorisation and grammar drills. Get the language you want, the skills you need and the success you deserve by learning a new language naturally - the same way you learned your first language. Why Rosetta Stone - As children we learned our first language through “complete immersion” - by connecting the meaning of new words and phrases to the images and objects that surrounded us in our everyday world. With Rosetta Stone anyone can use this same natural language-learning process to acquire a new language quickly, easily and enjoyably. We developed Dynamic Immersion™, a method that combines advanced interactive technology with native speakers and a rich visual environment, to mimic the complete immersion process we used to learn our first language. Our Guarantee - Every Rosetta Stone Personal Edition CD-ROM is backed by an unconditional six-month guarantee. If you’re not satisfied with the product, we’ll return your money—no questions asked

Gravity to assist Shelter with major fundraising push

Gravity has been appointed to assist Shelter with a major fundraising push this year. The activity being developed in association with one of Shelters key commercial sponsors (yet to be disclosed) is in development and will materialise as a full integrated campaign including - in-store, online, ambient, experiential, direct and web based activities.

About Shelter: In 2008, there is a seemingly unbridgeable gulf between the housing haves and have-nots. Housing is now the key factor determining a person’s health, wellbeing, and prospects in life. Because of Right to Buy and a lack of new building, 1.8 million households in England languish on council waiting lists, and the numbers stuck in temporary accommodation have soared.
If you can’t afford to buy, and can’t get a council house, renting privately may be your only option. But this is often unaffordable to people on low incomes. The slums of the 1960s are gone, but the housing crisis still exists. Shelter has achieved great things in its history, but our work won’t stop until everyone in Britain can access a decent, affordable home http://england.shelter.org.uk/

Gravity tasked with data and eCRM project for Land Securites Retail

Gravity have been tasked with the development of a centralised approach to database and eCRM strategy and management for the retail property giant Land Securities. The initial phase of the project is to assist local shopping centres with their immediate data and eCRM requirements with a view to taking a centralised approach in order to support centres at the same time as creating efficiencies for the company.

Land Securities is a FTSE 100 company who own and manage approximately 7.6 million m2 of commercial property and provide property services to more than 2,500 private and public sector clients. Land Securities is the UK’s largest Real Estate Investment Trust with a commercial property portfolio worth over £14 billion. http://www.landsecurities.com

Gravity launch first UK integrated push for Imedeen

This week Gravity launched a fully integrated campaign for Imedeen - the first time the brand has looked to create an fully integrated campaign in the UK, moving away from their press advertising model.

At the heart of the ‘You can do more 90 day challenge’ is a money back guarantee designed to remove the percieved risk of purchase and give the brand the confidence and credibility it has been lacking in the UK market. The campaign will include promotinal press, in-store, direct communications, search marketing, online partnerships and online advertising all supported by web marketing ( http://www.youcandomore.co.uk ) and sophisticated one to one eCRM.

About Imedeen: The visible signs of ageing begin deep down beneath the skin’s surface. Whilst skincare creams work on the outside, IMEDEEN works beneath the surface, in the dermis, to strengthen the skin’s foundation and produce healthy, younger looking skin.IMEDEEN Time Perfection tablets contain natural-based ingredients which have been scientifically tested and selected for their beneficial effects on the skin. The active ingredients are IMEDEEN’s exclusive skin nourishing Biomarine Complex - rich in proteins and polysaccharides similar to those found naturally in the skin - and LycoPhence GS Forte, a powerful mineral enriched anti-oxidant complex that starts working within 24 hours to help protect skin.By adding IMEDEEN Time Perfection to your daily beauty regime you’ll have smoother, softer more beautiful skin both inside and out. http://www.imedeen.co.uk

Gravity Partners complete London Triathlon

The Managing Partners for Gravity, Stephen Firth and Andrew Roberts, took part in the 2007 Michelob Ultra London Triathlon on 10th August 2007 along with a group of 12 other people from the industry. The event comprises of a 1.5km swim, 40km cycle and 10km run to finish.

Both completed the race and thankfully neither of them experienced any lasting effects of the enduring event. Andrew came in first with a time of 02.35.45 followed by Stephen in 02.42.43. Stephen said ‘even with all the training and preparation that has to be one of the hardest physical things that I’ve ever done’. http://www.thelondontriathlon.co.uk/

Chemistry Duo Depart to form integrated shop

Promotions and Incentives Magazine, Sept-07

Chemistry’s Head of Promotional Marketing, Andrew Roberts, and Client Services Director, Stephen Firth, have left to launch an integrated shop. The agency, called Gravity, will provide sales promotion, experiential, direct and digital marketing services. In launches this month with a number of, as yet unnamed, clients. Roberts had been at Chemistry for four years and previously worked at Interfocus, iD Brand Experience, Virgin and Hasbro. Firth has three year’s experience at Chemistry, having joined from Draft.