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Tuesday, April 08 2008, 5:30:36 0 comments

Gravity appointed to European task for Italian paper giant

Gravity have been appointed without pitch by the premium toilet tissue brand Regina owned by holding company Intertissue Soffidel the market leader in Italy. The brand has struggled to gain traction in some highly competitive markets across Europe including UK, Belgium, Luxembourg, Netherlands and France.

Initially the task is to reactivate the brand through an integrated push including in-store, on-pack and direct communications with a view to longer-term brand and relationship building within key markets.

With Regina you can see, smell and feel the different with a flowery tissue design, chamomile scent and 3 ply softness http://www.sofidel.it/regina/regina_gb/index.asp