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Thursday, January 07 2010, 9:22:36 0 comments

Gravity appointed to handle Globe relaunch in the UK

Globe Bikes have appointed Gravity to execute the UK launch in 2010. The Globe brand of bicycles has uniquely been developed as an extension of people’s lifestyles and personal tastes rather than simply a piece of sporting equipment. The brief is focused on the use of social media and partnership marketing to drive awareness of the brand with key influencer and user groups http://www.globebikes.com
Globe is part of Specialized Bicycles who are the world’s leading bicycle and bicycle equipment manufacturer covering mountain, road and BMX biking sectors http://www.specialized.co.uk