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Thursday, May 01 2008, 5:25:36 0 comments

Gravity launch Summer Secrets campaign for Imedeen Tan Optimiser

This week (1.5.08) a Gravity campaign for Imedeen goes live promoting their Tan Optimiser product. The integrated ‘Summer Secrets’ campaign includes national press, in-store, online advertising / search / partnerships and targeted poster activity in up market gyms.

At the heart of the campaign is a promotion to win a dream holiday should you be able to identify the secret holiday hideaway locations. The website experience also contains consumer created content where consumers are able to post their summer beauty tips: ‘keep your knickers in the fridge overnight’ and ‘carry a fan on a hot day’ are just a couple of the tips received so far. Go to http://www.tanoptimiser.co.uk/ for more information and take part.

IMEDEEN Tan Optimizer is an innovative product packed full of natural plant extracts and vitamins that work from within to create a longer lasting, more beautiful tan. It works by preparing your skin for the sun and helps support the skin’s own protection mechanism against harmful UV rays. Just one capsule a day (taken before, during and after sun exposure) will help reduce redness, and stimulate the skin’s own tanning mechanism so you look healthy and gorgeous.