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Monday, May 19 2008, 4:12:36 0 comments

Gravity pick up task for oleole.com’s global social football network

In March Gravity were appointed to handle all Pan European marketing communications for oleole.com ( http://www.oleole.com ). They were appointed without pitch after oleole.com owner and CEO Doug Knittle had met with a number of agencies accross Europe. A infectious passion and an ability to execute integrated campaigns within both the online and offline space were the key factors influencing the appointment.

Oleole.com are a global social networking site for football fans - fans who need a multi-lingual site that enables connections that are independent of the traditional media, leagues, clubs or organizations who deliver their own content. OleOle’s multi-lingual site enables football fans to connect with each other in an environment that has 100% fan-driven content - groups, blogs, articles, forums, chat, news, podcasts, photos, videos, and history.

Gravity’s initial task is to drive awareness of and engagement within the website over the coming months with the Euro 2008 championships being a key event in the football calander.