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Friday, July 03 2009, 4:12:36 0 comments

Pearson’s select Gravity for 150th anniversary campaign

Pearson Cycles (the oldest cycle retailer in the world) have appointed Gravity to handle the marketing communications around the celebration of their 150th year anniversary. An integrated campaign will be rolled out during 2009/10 and will lay the foundations for an ongoing marketing push focusing on the companies expertise in cycling and superior customer service.

About Pearsons: Pearson Cycle Specialists strive to maintain the reputation set by four previous generations, providing the very best service and advice to all their customers. Due to the rapid expansion of multiples in the cycle industry in recent years, their aim is to cater for more specialist customers, selling high specification cycles and equipment, as well as catering for high street sales. All the staff, including the owners, are keen cyclists and regularly race both on and off road http://www.pearsoncycles.co.uk