Regina Toilet Tissue Run On-pack Promotion
Regina the Italian toilet tissue giant (part of Intertissue Sofidel) are running a ‘Double your money back’ on pack promotion from September through Gravity. The promotion comprises 4 £1 off coupons if you’re satisfied and your money back if your not. Andrew Roberts Head of Strategy and Planning at Gravity stated ‘we wanted to drive trial of Regina Chamomile however rather than rewarding disatisfaction we wanted to reward people who had a positive experience. Using 4 timed money off coupons as rewards enables this as well as starting to establish Regina as a habitual purchase.’ The campaign is supported by a nationwide TV push. http://www.regina.co.uk
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Gravity Marketing
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