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Friday, October 03 2008, 3:09:36 0 comments

The Student Support Centres take on Gravity

Student Support Centres have appointed Gravity to handle the development of their first direct response campaign within broad reach media. The test plan commences Mid October and consists of DRTV, national classified press and targeted ethinic radio. The Student Support Centres offer children aged between 6 and 15 assistance with their education via thier home learning Simply programme, with the parents a vital component within the programme. Historically they have marketed directly via schools and this is their first attempt to take their proposition to a broader audience. Stephen Firth Managing Partner at Gravity stated ‘We are over the moon that The Student Support Centres have chosen to work with us. The product is fantastic and their enthusiasm for it infectious. We’re extremely positive and confident about the campaign.’ http://www.simply-education.co.uk