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Wednesday, October 21 2009, 9:29:36 0 comments

William Grant appoint Gravity to social media task

One of the UK’s leading distillers William Grant & Sons have appointed Gravity to review and develop social media strategies across a number of their core spirits brands. The project will include a full global social media landscape report using open source and propretary research methods leading to a defined strategic approach for each brand. The project is intended to assist the global brands teams in better understanding the influence and roll of social media as well as enabling them to implement social media activities during 2010.